SaaS design agency

SaaS design agency for software people sign up for and stay with

Onboarding, core workflows, dashboards, roles and billing designed around the moment a trial user becomes a paying customer.

In short

A SaaS design agency designs the user experience (UX) and user interface (UI) of subscription software, from sign-up and onboarding to daily workflows, admin settings and billing. Our team at ui-ux.agency, part of tkxel, designs SaaS products in 6 to 16 weeks and ties every screen to a key performance indicator (KPI) such as activation rate, retention or expansion revenue.

200+ products designed · in business since 2017
Trusted by teams atNBCUniversal7-ElevenGrouponSterne KesslerNitro League
  • Senior designers only
  • NDA before the first call
  • Reply within 1 business day

Get a free consultation

Free consultation · reply within one business day

What does a SaaS design agency do?

A SaaS design agency designs every screen a customer touches between the free trial and the renewal, and measures that work against activation and retention. It is product design for software that earns its revenue month after month.

SaaS products have patterns most other software lacks: trials, seats, roles, permissions, usage limits, plan upgrades and invoices. Each pattern is a place where users get stuck or leave. Our designers study where trial users stop, then design the shortest path to the first moment of value. For products that already have paying customers and an aging interface, the work becomes a SaaS product redesign.

SaaS dashboard layout with a sidebar, an onboarding checklist at 3 of 5 steps, a usage chart and a plan upgrade card
An onboarding checklist and clear usage limits move trial users toward their first result.
  • Onboarding checklist: Get started, 3 of 5 steps done
  • Usage this month: a chart with the note "You are close to your plan limit"
  • Upgrade card: "Upgrade to Team for unlimited projects" with an Upgrade plan button
Investment
$40,000–$180,000
Deliverables
6 included

What does our SaaS design agency deliver?

Our SaaS design agency delivers 6 parts of a subscription product:

  • Sign-up and onboarding

    Account creation, workspace setup, invites and a checklist that leads to the first result.

  • Core workflows

    The 3 to 5 jobs customers pay for, designed and tested with real users.

  • Dashboards and reports

    Home screens that show status, usage and next actions instead of every metric at once.

  • Roles and settings

    Admin, member and guest views, permissions, integrations and audit logs.

  • Plans and billing

    Pricing pages, upgrade prompts, usage limits, invoices and cancellation flows.

  • Design system

    A component library in Figma with tokens that match the front-end code, so new features ship faster.

How does our SaaS design agency work with your team?

A SaaS design engagement runs in 4 steps over 6 to 16 weeks, alongside your product and engineering teams.

  1. 1–2 weeks

    Product and data review

    We read your analytics, watch session recordings and interview 6 to 10 customers and churned users.

  2. 2–4 weeks

    Flows and wireframes

    We redesign the riskiest flows first, usually onboarding and the main workflow, and test them as clickable wireframes.

  3. 2–6 weeks

    UI and design system

    We design final screens and build the component library your engineers reuse in every sprint.

  4. 1–4 weeks

    Build support

    Our designers join sprint reviews, answer questions and check built screens against the design.

SaaS design agency vs in-house SaaS designers

A SaaS design agency brings a full senior team in 1 to 2 weeks; in-house hiring takes 2 to 4 months per designer. Many companies use an agency first, then hire to maintain the system.

Comparison of a SaaS design agency and in-house SaaS designers
CriterionSaaS design agencyIn-house designers
Time to start1–2 weeks2–4 months to hire and onboard
Skills on day oneResearch, UX, UI and design systemsDepends on each hire
Cost structureFixed project fee or monthly planSalary, benefits and tools
Best forNew products, redesigns and peaksLong-term ownership of one product
Pattern knowledgeMany SaaS products across marketsDeep knowledge of one product

Which SaaS products does our SaaS design agency design?

Our SaaS design agency works on 4 kinds of software as a service:

  • B2B platforms

    Tools for finance, HR, operations and sales teams, with complex roles and data tables.

  • AI-powered SaaS

    Products with copilots and generated content, designed with our AI UX design agency team.

  • Vertical SaaS

    Software for one industry, such as healthcare clinics, logistics firms or property managers.

  • Product-led growth tools

    Self-serve products where the free plan and onboarding do the selling.

How much does a SaaS design agency cost?

SaaS design with our agency costs $40,000 to $180,000 for a full product, or $15,000 to $40,000 per month for an embedded team. Scope, number of user roles and platforms set the final price.

A focused onboarding and dashboard project sits near $40,000. A full B2B platform with several roles, a design system and a mobile companion app sits near $180,000. Early-stage companies building a minimum viable product (MVP) usually start with an MVP design agency engagement. Our UI UX design cost guide explains each price factor.

Typical investment$40,000–$180,000
  • Sign-up and onboarding
  • Core workflows
  • Dashboards and reports
  • Roles and settings
Get a free quote
FAQ

SaaS design agency FAQs

Answers to the questions SaaS founders and product leads ask most.

Still have a question?

A design lead answers every message within one business day.

Talk to a design lead

Do you design SaaS marketing websites too?

Yes. We design the marketing site, pricing page and sign-up flow together, so the promise on the website matches the first minutes in the product.

How do you measure SaaS design success?

We agree 2 or 3 metrics at kick-off, usually activation rate, time to first value and trial-to-paid conversion, and compare them before and after launch.

Can your SaaS designers work in our sprints?

Yes. Our designers join your planning, stand-ups and reviews, and work in your Figma, Jira or Linear workspace.

Who owns the designs after the project?

You do. All Figma files, components and research notes transfer to your company when the project ends.

Not sure where your design loses users?

Book a 45-minute product review. A senior designer walks through your product and names the three changes with the biggest effect.

Book a product review

Real people, not a logo.

Meet the SaaS design agency team.

Sahar Asif, Senior Manager UX | KAM

Sahar Asif

Senior Manager UX | KAM

Shahmir Farooq, Sr. Communication Designer

Shahmir Farooq

Sr. Communication Designer

Ahmad Ullah, Principal UX Designer

Ahmad Ullah

Principal UX Designer

Saliha Shahzad, UI/UX Designer

Saliha Shahzad

UI/UX Designer

Talha Saleem, Senior UI/UX Designer

Talha Saleem

Senior UI/UX Designer

Faizan Khan, Sr. Product Designer

Faizan Khan

Sr. Product Designer

Umar Sarwar, SEO Manager

Umar Sarwar

SEO Manager

Ready to launch faster and convert more users?

Send us your project. A design lead reviews it and schedules a call within one business day. We sign an NDA before the first technical discussion if you prefer.