About Vocable
Vocable is an AI content marketing SaaS that runs a brand's whole content process, from first idea to final optimization, in one web app. It grew out of entrepreneur Iman Oubou's goal of giving creators a single home.
Writers stay in one place instead of hopping between apps, so their energy goes into pieces readers care about.
What we delivered: idea to product, stakeholder interviews, MVP launch strategy, UI and UX design, web app, and product enhancements.
What was slowing content teams down
Content marketers had to ship strong work fast and still hit strategy targets, and three tasks ate most of their week.
- Trend research could swallow hours before anyone typed the first sentence.
- Tracking performance meant pulling numbers from many separate tools.
- Strategy and audience thinking got whatever time was left, which was rarely much.
Vocable had to automate the busywork so writers could get back to stories that move the needle.
How we designed the product
We built Vocable for people first and let AI take the tedious parts, from audits to first drafts. As an MVP design agency, we kept the scope tight around the jobs writers named most often.
Switch AI models inside the editor
Writers can ask for edits or new copy right in the document and swap between OpenAI, Google, Anthropic and Meta models without opening another tab.
Ideas on demand when writers get stuck
A built-in idea generator takes a short prompt, for example "headlines for a blog post about AI and design", and returns options a writer can use straight away.
Screens shaped by what stakeholders told us
We charted the creator's path (planning, drafting, optimizing, publishing) and tied each screen to a pain point from our stakeholder interviews.
Templates for a faster first draft
Templates are grouped into four tabs (emails, articles, press releases and descriptions). Formats such as a listicle or an opinion editorial mean no one starts from a blank page.
Keyword research without leaving the app
The research tool reports keyword difficulty, search volume, results and cost per click. Extra tabs break out top queries, keyword variations and total pages.
What the finished platform does
The finished Vocable product cuts the effort behind every piece of content in three ways.
- AI handles the heavy lifting in planning and first drafts.
- A single workspace takes the place of a stack of disconnected tools.
- Teams co-edit and polish in real time, so drafts get better before they go live.
Each piece takes less time, so teams get hours back for strategy.
On the dashboard, a user sees finished and in-progress documents, live campaigns and the content plan side by side.
Inside the editor, readability, SEO checks and the content score sit beside the text while teammates edit the same file. Getting this kind of AI-assisted workspace right is the core of our work as an AI UX design agency.
The numbers after launch
Content teams got a repeatable way to ship, and the metrics followed.
| Metric | Result |
|---|---|
| Overall workflow efficiency | +35% |
| Content quality and consistency | +20% |
| Vocable user base | 60+ surge |
| Content engagement and shares | 35+ increase |
